22: Comment

a remark often related to an added piece of information, or an observation or statement

Many have commented on the possibly excessive use of words beginning with the letter “C” in the 30x30x30 Challenge blog and promotional material.

Curious to know how this came about?

When we were conceptualising the 30x30x30 Challenge, we found we had many layers to the project, many of them coincidentally starting with a “C”.

Sarah Thornton-Smith, one of the originators of the 30x30x30 alongside Dixie Bartle from Treetops Montessori School, wrote:

“The C word story derives from the brand building of the 30x30x30 Challenge logo. Dixie provided the vision of the project and when I was trying to work out how to put the call for artists – I wanted it to be different, honest and cheeky at the same time.Thirty reasons became thirty weeks [or vice versa] and the connections became apparent. The word “Call” was instrumental in initiating the c words …”.

Thirty “C” words …


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